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AI WORKSHOP: Introducing AI into your Business

Brentwood Borough Council and Brentwood Chamber of Commerce are hosting a practical one-day workshop designed for forward-thinking SMEs that will show you exactly how to start using AI in your business.

November 14 @ 9:00 am - 4:30 pm

Event Description

Introducing AI into Your Business
A practical one-day workshop designed for forward-thinking SMEs AI isn’t the future, it’s the now. And this immersive, hands-on workshop will show you exactly how to start using AI in your business from the moment you leave the room.
Tailored specifically for small to medium-sized businesses, this dynamic and practical day is built to demystify artificial intelligence, bust the jargon, and leave you with tools, strategies, and ideas you can implement immediately, without needing to be a tech wizard.
Whether you’re looking to automate routine tasks, supercharge your marketing, or gain sharper insights from your data, this is your opportunity to take your first bold step into AI, with confidence.
⚠ Please bring a laptop or tablet – this session is all about getting stuck in.

What to expect on the day
Morning Session: Understanding AI for Business

  • What is AI (and what it’s not)?
  • Where AI fits into your business today
  • Live examples: Real businesses, real results
  • Spotting automation opportunities in your day-to-day operations

Mid-Morning: Tools in Action
Overview of user-friendly AI platforms:

  • Tools like ChatGPT & Claude for customer communication, writing, and insight generation
  • Tools and ideas for workflow automation
  • AI integrations such as Microsoft Copilot and Google
  • Hands-on: Building your first simple automation

Afternoon: AI in Marketing & Customer Engagement

  • Creating AI-driven marketing workflows
  • Creating AI Social media content and scheduling
  • Automating customer interactions
  • Tracking success with analytics

Wrap-Up: Practical Implementation & What Next?

  • Building an AI action plan for your business
  • Measuring the impact: what’s working, what’s not
  • Ethical and practical considerations
  • Open Q&A and peer discussion

Key takeaways
By the end of the day, you’ll:
✅ Understand the core principles of AI in a business context
✅ Be confident using AI tools to improve efficiency and communication
✅ Know how to automate simple, time-consuming tasks
✅ Discover practical ways to integrate AI into your existing systems
✅ Have a tailored AI action plan for your business
✅ Know which tools to explore further—and how to choose the right ones
Some of the tools we’ll use or introduce

  • ChatGPT & Claude (for content creation, summaries, analysis)
  • Make & Zapier (for automating workflows and tasks)
  • Bolt & Replit (for creating applications with no coding experience)
  • Notion AI & Microsoft Copilot (for planning, collaboration, and productivity)
  • Canva & Grammarly AI (for enhanced marketing content)
  • Lumen5 & Pictory (for turning blog content into short marketing videos)

Plus, many more…
Who should attend?
Business owners, managers, marketers, operations leads and anyone curious about how AI can free up time, reduce repetitive work and improve customer experience.
No technical background required, just bring your curiosity and a willingness to explore!

Schedule of the day
• 09:00 – 09:30 – Delegates arrive, registration, refreshments, and networking
• 09:30 – 10:00 – Welcomes, introductions, and agenda overview
• 10:00 – 11.15 – Session 1: Understanding AI in business
• 11:15 – 11:30 – Comfort Break
• 11:30 – 12:45 – Session 2: Tools in Action
• 12:45 – 13:15 – Lunch
• 13:15 – 14:30 – Session 3: AI in Marketing and customer engagement
• 14:30 – 14:45- Comfort Break
• 14:45 – 16:00 – Session 4: Practical implementation and wrap up
• 16:00 – 16:30 – Q&A, Feedback & Certificates, and Networking
⚠ Please bring a laptop or tablet – this workshop is all about getting stuck in.

Brentwood Borough Council are kindly funding the expert and venue for this AI workshop. The fee is charged by the Brentwood Chamber of Commerce to cover the admin costs.

Event Details

Friday 14 November
9:00 am - 4:30 pm

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